What is The Dream Collective?
Tourism WA and Tourism Council WA have launched a new industry recognition program, The Dream Collective Western Australia, that celebrates the state's leading tourism operators and experiences.
The new initiative provides a platform to promote and showcase WA's best tourism products and aims to support and encourage advancements in business quality, with a special focus on sustainable and inclusive visitor experiences.
Operators selected for The Dream Collective will receive several benefits, including priority in Tourism WA's social media, placements on westernaustralia.com, an official program logo for their own promotional use, and a tailored report highlighting areas for improvement.
Photo: Dream Collective
How to apply
To be included in The Dream Collective, operators need to meet strict eligibility requirements and be successful in annual evaluations across a set of criteria covering customer reviews, website and online platforms, marketing and social media activity, training, accreditation and awards.
Applications for The Dream Collective are now closed, but the recognition program will run on an annual basis and operators will be required to apply for evaluation each year.