Image: Growth/Development Lifecycle Graphic 


Entering new markets


Before your tourism business enters the domestic or international tourism market, we recommend you learn how they work, who is visiting WA, and ensure your product is ‘market ready’.  

To help, Tourism WA has developed a series of facts sheets so you can better understand distribution channels, pricing strategies and market segments. 

We also offer a new program for operators who are ready to expand into interstate and international markets. 

Market Ready Factsheets

Additional market ready resources

Our friends at Tourism Council WA and Australian Tourism Export Council (ATEC) have created more resources for operators who are market ready.

Tourism Export Toolkit
Developed by ATEC and Tourism Australia, the toolkit provides the tools, knowledge and contacts needed to enter the export tourism market.
Tourism Boost Program
This Tourism Council WA program aims to help tourism businesses increase bookings and visitors.
Tourism Pricing Tools
These tools from Tourism Council WA will help you correctly price your tour or accommodation products.