Australian visitors to WA are broken up into two key markets, those visiting from WA (intrastate) and those travelling from across Australia (interstate). To help understand both domestic markets, Tourism WA have developed fact sheets which provide insights into how much they spend, how many nights they stay, who they are, what they like to do when they arrive, as well as planning and booking insights.
In 2022, Tourism WA commissioned Roy Morgan to conduct a study based on trips taken by Australians to better understand this important visitor market. The resulting data was divided into six segments and these trip types help inform our marketing efforts. Beyond identifying the six trip types, we have profiled the target market for each trip covering demographics, psychographics, and media consumption. The additional profiles help define who is most likely to take these trips, interstate or intrastate travellers.